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Zee TV takes over one of Mumbai's oldest Ganpati puja pandals – ‘Parel cha Raja’

The channel offers devotees a chance to join their favourite Zee stars while seeking Bappa's Darshan

During the upcoming Ganesh Chaturthi, Zee TV is taking the celebrations a notch higher for its audience by presenting ‘Zee TV Parel Cha Raja.’ 

Every year, we see the channel hosting special episodes or events for Ganesh Chaturthi, however, this year, Zee TV has done a special take-over of Parel Cha Raja called Zee TV Parel Cha Raja, to create a unique space for all devotees to worship their favourite Bappa.

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The channel has ensured that it creates a sacred ambience that is brought alive by a magnificent setup. Zee TV in association with the pandal is also organising competitions and events like drawing, photography and videography, amongst others to engage with the audience, apart from the wonderful experience.

Aparna Bhosle, Business Head - Zee TV, mentioned, “The idea behind collaborating with Parel Cha Raja was to create an immersive experience for devotees as they come to seek Bappa's blessings. They will be thrilled to have some of their favourite Zee TV artistes join them for aarti in the coming days. With Zee crossing an important milestone of entertaining India for 30 years, this initiative is a part of our larger endeavour of taking consumer engagement and ground connect to the next level.”

While everyone will have a holy experience when they visit Zee TV Parel Cha Raja, they will also get a chance to meet their favourite actors from the Zee Network as well. Several celebrities are all set to visit the venue to seek Lord Ganesha’s blessings in the coming days.

The entire pandal will also have posters, promos, and visuals of the channel’s popular shows. 

The channel is inviting the devotees to visit Zee TV Parel Cha Raja, Nare Park ground, opposite global hospital, Parel, Mumbai.

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