Zee News has launched its “Gyan Bhi Inaam Bhi” campaign contest in order to provide a comprehensive contest experience to its viewers.
The 21-day campaign commenced on August 14.
The contest is a part of Zee Media's efforts to adopt new ways to engage with the viewers and signify the growing popularity of news consumption.
The channel is posting questions throughout the day till 8 pm, on the channel, to which the audience can answer by sending a message in the correct format to a set number.
The campaign has an integrated 360-degree marketing approach, leveraging multiple touchpoints for optimising reach and consumer engagement. The campaign is live across all ZMCL channels as well as multiple external Hindi GEC and movie channels.
More than 20 digital properties have been targeted and heavy promotions on trade with Print Ads, Radio, and OOH are planned.
Joy Chakraborthy, Chief Business Officer, ZMCL, said, "We, at Zee Media, with a monthly reach of 500 million population spread across the nation, have always believed in the philosophy of engaging with the viewers and interacting with them. The Zee News campaign Gyaan Bhi, Inaam Bhi, is aimed at the same direction. I am looking forward to witnessing a large number of participants for this upcoming contest."
Anindya Khare, Marketing Head, Zee Media, said, “Gyan bhi Inaam Bhi is an ideal campaign to connect with the audience and gratify them. In adopting such an innovative approach, we are coming out with a campaign which is not only limited to our target audience but also touching base with different age groups through relevant information dissemination.”