E-commerce enabler, GoKwik has partnered with global caller identification platform Truecaller for instant verification of customers, in a bid to provide a seamless shopping experience and reduce returns for e-commerce and digital-first brands in India.
The network platform which aims to provide full stack solutions to D2C brands, marketplaces, and omnichannel e-commerce players, has onboarded Truecaller to improve conversions and reduce RTOs (return to origin) by leveraging the brand’s expertise in identifying and verifying users.
RTO or Return to Origin, which happens due to a failed delivery of goods, is a major pain point for e-commerce and online merchants as it directly impacts their revenues and profits. According to industry-wide data, about 20% of orders get returned to origin. If the order is placed via cash on delivery mode, this number rises to as high as 40%.
Truecaller SDK helps mobile-first start-ups, developers and businesses simplify customer verification for web and mobile apps powered by its 250 million+ users in India alone.
With this partnership, GoKwik will further be able to optimise its existing dynamic product models with Truecaller SDK and ensure unique, intelligent, and secure shopping solutions for everyone in the GoKwik network.
A convenient, frictionless, and fast shopping experience is something shoppers prefer. As per the industry data, more than 80% of drop-offs happen at the profile verification stage.
This will ensure that the end customers do not have to manually fill up names, phone numbers, and other details or bother about OTP issues with the GoKwik and Truecaller SDK-powered online shopping experience.
E-commerce fraud is one of the biggest reasons for RTO. For merchants, GoKwik-Truecaller SDK will work together to reduce Return to Origin owing to fraud stemming from phone numbers. This will ensure greater precision in tracking unverified customers who will be more likely to commit an RTO fraud.
“Truecaller is one of the most trusted apps in the country with over 250 million users. It's a delight to be partnering with them to take our mission of enhancing customer experience to the next step. With this partnership, I am sure online shoppers will have a new wave of convenience shopping, resulting in higher conversions, and profitability for merchants as well along with robust RTO fraud prevention. We are excited to see how this partnership pans out for our ever-growing e-commerce industry,” said Chirag Taneja, Co-Founder, and CEO at GoKwik.
"At Truecaller, our focus is on enabling mobile-first businesses to have a frictionless verification experience. With GoKwik, we want to enhance shoppers' overall experience with our 1-tap verification-powered solution for businesses building storefronts on e-commerce platforms. We are excited to work together on this partnership and build more scalable solutions for the D2C digital ecosystem," said Priyam Bose, Global Head GTM, Truecaller for Business.