Travel fintech start-up, SanKash has announced the appointment of Rijuta Richi as Head of Marketing and Consumer Experience.
In a career expanding 12 years, Richi has worked with organisations like Publicis, WPP Consulting and Google overseeing some of their biggest clients (such as Nissan Motors, Nestle SriLanka, WeWork, HUL, P&G, Mondelez among others).
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Her stint at the agency side helped her to develop a deeper skillset in digital marketing and tech space. Her core expertise lies in digital and customer experience transformation that developed over a period of time while working closely with Nissan India Motors.
Richi said, “Organisations have moved away from organisational silos to a holistic customer centric view. Organisations really got to know their customers, from their day-to-day friction points and what can push them to be our customers. That’s where customer experience and marketing plays a big role. We need to understand our customers better.”
Akash Dahiya, Co-founder, SanKash, said, “As an innovative tech enabled solution provider, SanKash is focused on improving the lives of each customer to make traveling easy on pockets. Technology has changed consumer behaviour over the years and Rijuta’s expertise will be key for us to tap into customers with quality consumer experiences and offerings. We are excited to on-board Rijuta in our mission to make travel one of the most affordable and accessible commodities of everyone’s life.”
SanKash allows its merchants to offer Travel-Now-Pay-Later services to its customers. The new age SAAS platform aggregates BNPL providers for online and offline travel operators in India.