Infectious Advertising has announced the hiring of Anil Jayachandran as its Chief Strategy Officer.
Jayachandran has spent nearly a quarter of a century working across geographies and is regarded as an expert in markets as diverse as North Africa, the Middle East and Asia.
From Egypt to Malaysia, he has worked across functions - marketing, advertising, research, and strategy - with global players like Burnett, JWT, Unilever, Lintas, O&M, McCann, and Omnicom.
In his last job, Jayachandran headed Communications Planning for Omnicom, Malaysia.
Nisha Singhania and Ramanuj Shastry, Directors and Co-Founders of Infectious Advertising, said, “We are delighted with Anil’s arrival. The more we know the consumer, the sharper our work gets. Anil’s here to help push the envelope in strategic thinking so that our work gets even more infectious.”