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Taapsee Pannu features in new Nivea Deo roll-on TVC

The TVC highlights the advantages of using a deo roll-on for women

Click on the image to watch the TVC

Skincare brand Nivea India has announced the launch of its latest TVC featuring actor and brand ambassador Taapsee Pannu for its deo roll-on range.

Conceptualised by Publicis One Touch, the TVC puts the spotlight on urban Indian women with active lifestyles and encourages them to adopt deo roll-on.

As per the brand, the new product can be directly applied on skin with 0% alcohol to flaunt their underarms confidently. Along with the new TVC, Nivea India has also announced an extension to the Pearl & Beauty range with two new variants – Radiance and Fine Fragrance, which are available in both spray and deo roll-on formats.

Ajay Simha, Marketing Director, Nivea India, said, “We at Nivea India are championing the offerings that cater to the fast-paced environment we live in. Women with active lifestyles are often looking for a one-stop solution for long lasting freshness whilst taking care of their delicate underarm skin. Deo roll-ons empower them with that Bindaas (carefree) attitude. We are, therefore, excited to showcase our range of deo roll-ons through this fresh TVC and announce the expansion of our offerings under the iconic Pearl & Beauty range. Through this we want women to celebrate their skin while flaunting their smooth beautiful underarms with our extensive range of Deo Roll-Ons.”

Nikhil Kumar, Executive Vice-President and Business Head, Publicis One Touch, added, "With this TVC, Nivea is aiming at fuelling category growth by tapping into a latent underarm skin issue that continues to remain untapped and unsolved for. And by doing this, we will be able to empower women with the much-needed self-confidence to live Bindaas no matter what!"

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