Skincare brand Nivea India has announced the launch of its latest TVC featuring actor and brand ambassador Taapsee Pannu for its deo roll-on range.
Conceptualised by Publicis One Touch, the TVC puts the spotlight on urban Indian women with active lifestyles and encourages them to adopt deo roll-on.
As per the brand, the new product can be directly applied on skin with 0% alcohol to flaunt their underarms confidently. Along with the new TVC, Nivea India has also announced an extension to the Pearl & Beauty range with two new variants – Radiance and Fine Fragrance, which are available in both spray and deo roll-on formats.
Ajay Simha, Marketing Director, Nivea India, said, “We at Nivea India are championing the offerings that cater to the fast-paced environment we live in. Women with active lifestyles are often looking for a one-stop solution for long lasting freshness whilst taking care of their delicate underarm skin. Deo roll-ons empower them with that Bindaas (carefree) attitude. We are, therefore, excited to showcase our range of deo roll-ons through this fresh TVC and announce the expansion of our offerings under the iconic Pearl & Beauty range. Through this we want women to celebrate their skin while flaunting their smooth beautiful underarms with our extensive range of Deo Roll-Ons.”
Nikhil Kumar, Executive Vice-President and Business Head, Publicis One Touch, added, "With this TVC, Nivea is aiming at fuelling category growth by tapping into a latent underarm skin issue that continues to remain untapped and unsolved for. And by doing this, we will be able to empower women with the much-needed self-confidence to live Bindaas no matter what!"