Aaj Tak, the flagship Hindi news channel from the India Today Group and the veteran journalist Sudhir Chaudhary broke records when together they experimented with a technology-driven interactive digital campaign.
The powerhouse combo had initiated the innovative user-driven campaign #AskSudhir that proved to be a massive hit with over 3 lacs plus WhatsApps pouring in, 1.2 lac plus listens on Twitter spaces, 75,000 plus tweets and trended for about 6 hours on the top during the day.
The special social media campaigns saw excited Aaj Tak viewers add to the buzz as it reached a new level and form of engagement. Lacs of netizens participated on Twitter Spaces and engaged with the Chatbot campaign, not only engaging but emotionally connecting with Sudhir on Aaj Tak.
