Indian legacy ice cream brand Vadilal Ice Creams has roped in Mullen Lintas Delhi as the creative agency for its global brand campaign. The agency won this business, on the back of its creative and strategic capabilities. They will be responsible for Vadilal Ice Creams’ creative mandate for international business.
Commenting on the new partnership, Shreshth Jhawar, CEO, Vadilal Industries USA, said, “We were impressed with the deep understanding of the category and consumer demonstrated, and of course by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”
Hari Krishnan, CEO, Mullen Lintas, said, “We are delighted to have been given the mandate for Vadilal (USA). The brand is synonymous with joy & delight and moments of fun and happiness. Our efforts would be to build a brand narrative that consolidates these emotions around the brand in a manner that is uniquely ingrained in the Mullen Lintas’ Challenger Thinking philosophy.”
The creative agency’s Delhi team will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams. They will also strategise and execute the brand’s communication for a mega campaign designed exclusively for its international markets – across countries like the USA, Canada, Australia, UK, Europe, Singapore, Middle East, amongst others.