Arvind Krishnan, the former Managing Director at BBH India, and Prajato Guha, also known as Projo - the former National Creative Directo at Leo Burnett India, have teamed up to launch a new agency- Manja.
The new agency aims to create full funnel answers that can help power brands in the digital world.
“Manja was born out of a need to create full funnel answers that can power brands to market success in a post-digital world. With decision-making becoming multipolar, brand systems and marketing programs have a lot of catching up to do. Manja is purpose-built to answer exactly that. Accomplished creatives and strategists who can create full-funnel impact, working seamlessly around the table to power brand success,” says the agency’s bio on LinkedIn.
Krishnan has over two decades of experience in the advertising industry. He has worked with BBH India for over ten years in various roles. He has also worked with Leo Burnett before joining BBH India in 2009.
Projo has worked with agencies like McCann Worldgroup, DDB Mudra and Wunderman Thompson.
“We are building Manja on the belief that when good talent pays quality attention to problems, good outcomes happen. Manja is a great metaphor for what we intend to do. A string that can hold things together and at the same time, a string that cuts through,” the duo said in a joint statement.
Both Krishnan and Projo had both quit their agency roles earlier in 2022.