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Paytm onboards four cricketers to promote ‘4 ka 100 cashback’ on UPI money transfers

The company has onboarded Dinesh Karthik, Kuldeep Yadav, Irfan Pathan and Quinton de Kock to announce the return of the offer for people

One97 Communications Limited that owns the brand Paytm, the digital payments and financial services company, has brought back the '4 ka 100 cashback offer' on UPI money transfers during the ongoing Paytm India vs South Africa T20 Series.

The series which began on June 9 is scheduled to come to an end on June 19.

To promote the offer, Paytm has also launched a social media campaign with Indian cricketers Dinesh Karthik, Kuldeep Yadav and South African player Quinton de Kock. Former Indian cricketer Irfan Pathan has also been roped in for the campaign.

The campaign saw the four cricketers engage in some fun banter on social media about Paytm’s cashback offer.

Quinton de Kock tweet: 

Irfan Pathan tweet: 

Kuldeep Yadav tweet: 

Dinesh Karthik tweet: 

The offer was first introduced during the India-West Indies Series in February 2022.

On match days, new users can avail the '4 ka 100 cashback offer' wherein on sending Rs 4 using Paytm UPI they will get assured cashback of Rs 100. In addition, existing users can win cashback up to Rs 100 through the referral program, where they invite friends or family to use Paytm for UPI money transfers.

A Paytm spokesperson said, “Paytm has always been closely associated with cricket, given its immense popularity in the country. To celebrate the sport with our users, we have reintroduced the ‘4 ka 100 cashback’ offer for the upcoming T20 series and have also launched a social media campaign involving Indian and South African players.”

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