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Skill-based online gaming start-up Zupee launches “Saara India Khelega” campaign

The campaign is aimed at revolutionising the gaming culture in the country

Click on the image to watch the TVC

Zupee, a skill-based online gaming start-up, has announced the launch of its new brand campaign titled “Saara India Khelega” which is aimed at revolutionising the gaming culture in the country.

With its gaming portfolio of ‘classic games’, Zupee is on the mission to promote skill-based gaming culture in India while bringing social legitimacy to the real money gaming.

 The ‘classic Indic games’ like Ludo and Snake & Ladder have high nostalgia quotient and are loved by people across generation. Having refashioned the classic games by adding more skill and strategy quotient, Zupee aims at transforming gaming culture in the country, making online gaming more skill and learning based.

The newly launched TVC targets at people across age-groups and calls upon the entire nation to enjoy the engaging Zupee games. 

Dilsher Singh, Founder and CEO, Zupee, said, “Zupee is is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual and board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our individual games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”

“Zupee’s USP lies in transforming the casual and board games we have all played. Our TVC draws upon that connect to promote skill-based gaming in the country, and also pushing the thought that gaming is inclusive. Our brand promise is to provide sparks of joy in an increasingly high stress environment that we all live in. This campaign showcases the very same promise of people coming together and celebrating the brand promise,” Gaurav Mehta, CMO, Zupee, added.

The campaign appeals to its viewers by showcasing the Zupee connect with its customer base. Over the years, the brand has focused on creating platforms that enable people to express themselves with relentless optimism and to form meaningful connections.

The campaign video is live on television and digital media.

The film has been conceptualized and crafted by Leo Burnett.


Director: Akanksha Seda

Director of Photography: Sejal Shah

Agency Credentials


Rajdeepak Das, CEO, Chief Creative Officer, Leo Burnett, South Asia

Vikram Pandey, National Creative Director, Leo Burnett India

Saarthak Dutt, Executive Creative Director, Leo Burnett India

Rishav Chatterjee, Copywriter, Leo Burnett India

Account Management:

Samir Gangahar, President, Leo Burnett India

Jaikrit Singh, Executive Vice President, Leo Burnett India

Sakshi Chawla, Brand Partner, Leo Burnett India

Sabhyata Bhateja, Brand Associate, Leo Burnett India

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