D&AD has announced the first set of winners for this year’s D&AD Awards on day 1 of the virtual ceremony held on May 25, 2022. The second round of awards will be announced today.
India has brought home 1 Yellow, 8 Graphite and 13 Wood Pencils on Day 1.
Dentsu Webchutney has won the highest number (7) of Pencils from India for Vice World News’ ‘The Unfiltered History Tour’. The agency was honoured with a Yellow Pencil and 3 Graphite Pencils in the Digital/Use of XR, Experiential/USe of AR and PR/Events and Stunts categories. The agency also fetched 3 Wood Pencils in the Digital subcategories Mobile, Physical & Digital and Storytelling.
Ogilvy India has brought home 2 Graphite and 2 Wood Pencils. The agency won 2 Graphite Pencils and a Wood Pencil in the Direct/Digital, Experiential/Use of Talent & Influencers categories for Mondelez’s campaign ‘Shahrukh Khan - My Ad’. Ogilvy won another Wood Pencil for Dove’s campaign #StopTheBeautyTest in the Media/Use of Micro-Talent & Influencers category.
FCB India got 2 Graphite and 2 Wood Pencils for the campaign ‘The nominate me Selfie’ campaign for the Times of India. The Graphite Pencils were won in the PR/Single Market and Experiential/Responsible Activations categories. The agency fetched the Wood Pencil in the Experiential/Community and Media/Interaction categories.
DDB Mudra has got 1 Graphite Pencil and 3 Wood Pencil for the campaign “Machine Gun - Mouth” created for Battlegrounds Mobile India. The Graphite Pencil was won in the Sound Design & Use of Music/Sound Design category. The Wood Pencils were won in the Direction/Film, Film/Social Commercials Over 30 Seconds and Film/TV/VOD Commercials 31 - 120 Seconds categories.
VMLY&R fetched a Wood Pencil in the Direct/Health & Wellbeing category for Maxx Flash ‘The killer pack’ campaign.
Publicis Groupe India has got a Wood Pencil for Vicks India’s “Care Lives On #TouchOfCare” campaign in the Casting/Films category.
Memesys Culture Lab has got a single Wood Pencil in the Writing for Advertising/Film category for the campaign ‘Shasn: Azadi.
Ranked No. 10, India received 37 shortlists in the awards.
In its 60th year, the awards grew to incorporate more than 40 categories judged by a cohort of nearly 400 of the world’s leading creative minds.
The 2022 Awards saw the introduction of Upstream Innovation subcategories, awarding those rethinking products and services to fit within a circular system; Responsible Ideas, to champion work mindful of people and the planet; dedicated subcategories for AR, VR and MR work as well as Use of XR to recognise work that is reimagining how brands interact with consumers; and subcategories under Health and Wellbeing for those innovating in the field of health, wellness, fitness and nutrition.