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GoKwik appoints Home Credit’s Joyeeta Ghosal as Director of Brand Marketing

She will lead the overall brand function and will be responsible to drive awareness, build trust and establish thought leadership at the company

Joyeeta Ghosal

GoKwik - an e-commerce enablement company - has onboarded Joyeeta Ghosal as the Director of Brand Marketing.

Ghosal is a seasoned integrated marketing professional who comes with over a decade of work experience in communication strategy, brand development, and sustenance. A customer-obsessed and insight-driven storyteller she believes in the result-oriented brand and customer-centric product communication.

At GoKwik, she will lead the overall brand function and will be responsible to drive awareness, build trust and establish thought leadership for the brand as a tech company that is here to solve the challenges of eCommerce businesses and is on a mission to democratise the shopping experience for consumers through its network of merchants.

She will also be setting up the foundations of the brand by establishing the necessary partnerships and teams to drive the marketing objectives. She also understands the power of building the culture of a workplace and hiring the right talent pool and will be driving the Employee Value Proposition (EVP) agenda to support HR and business functions to attain the same. 

Before joining GoKwik, Ghoshal was leading the Marketing and Communications function at Home Credit where she set up guidelines for the brand in India, established creative and media agency partners for the brand mandate, rolled out marketing campaigns across channels, and also set up marketing processes within the organisation to improve productivity and efficiency of the team. 

She was also instrumental in launching and driving financial literacy during and after the pandemic to empower and support the under-served segment in India (also their primary target audience that was under tremendous financial pressure during the pandemic) through the brand platform, “Paise Ki Paathshala”. She has also worked with Vodafone India Pvt Ltd (now Vodafone Idea Ltd) and ABP Group (Anandabazar Patrika Group) where she drove brand communications and successfully crafted engaging content and campaigns.  

Ghoshal said, "I am very excited to be a part of a brand that has shown such incredible growth in such a short period. Marketing will enable us to create awareness and recognition for the ground-breaking work that is happening at GoKwik and the problems that we are solving and as we scale our network, we also scale the businesses of our D2C partners which will in effect, benefit the end consumer/ shopper. This is an exciting time to be working in technology and D2C and I am happy to be able to contribute to this space through GoKwik.”

Chirag Taneja, Co-founder, and CEO, GoKwik, said, “We are excited to have a seasoned professional like Joyeeta on board with us. GoKwik has emerged as a fast-growing eCommerce enablement company and it is critical to constantly innovate and stay ahead of the curve in this excessively dynamic digital ecosystem. Joyeeta comes with extensive experience in managing millennial and premium brands in her past roles and has a proven track of having immense brand communications and market insights. I am confident that together we will further strengthen our reach and help us in our vision.”

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