Schbang has announced the elevation of Aditya Mehendale to the role of National Creative Director.
Mehendale’s role will be overlooking the creative product across India for Schbang. He will actively play a role in maintaining synergies across the north and south geographies of the company.
Mehendale started as a creative writer 6 years ago has grown with Schbang to craft and create effective communication for Fevicol, Amazon Prime Video, Ashok Leyland, Raw Pressery, Mattel, Castrol and Jio.
As per the company, in the last year itself Mehendale has helped bring in a 200 awards tally in Schbang Mumbai. A 30 under 30 Social Samosa winner himself, Mehendale’s experience will enable Schbang to grow the creative product across India while nurturing talent within the company.
Mehendale said, “It's been awe-inspiring to be part of a journey that has taken us from being a fledgling agency seven years ago, to one of the most dominant independents in India. As I step into the big shoes of overlooking our entire India creative portfolio, I thank Schbang for its unshaken faith and confidence in me and intend to do my best to strengthen our position as an India-born creative powerhouse.”
Harshil Karia, Founder of Schbang, said, “Aditya is a brilliant creative mind and has proven time and again his ability to understand the customers’ requirements and translate them into a fine creative product. The work that Schbang has done over the last 7 years has had his touch on it. I am delighted with the celebration, it’s a growth story that means a lot to us. We wish Aditya all the best in this new role.”