Oppo, the smart device brand, has launched the #FlauntYourBest digital campaign with actor Varun Dhawan to promote its new F21 Pro series.
Targeted at Gen-Z, the campaign also features celebrities like Raghav Juyal, Shakti Mohan, Dhanashree Verma and Avneet Kaur.
The campaign comprises of three teasers and a nine-minute film around the official launch of the smartphones on April 12, 2022.
The campaign teasers follow a sneak-peek into Dhawan’s friend's plans for a surprise pre-birthday party for him and culminate with the launch film that lets fans be a part of the actor’s birthday bash, right from their homes.
Damyant Singh Khanoria, Chief Marketing Officer, Oppo India, said, “We are delighted to collaborate with Varun Dhawan for the launch of our flaunt-worthy F21 Pro series. The creative campaign #FlauntYourBest showcases segment-first features of the new F21 Pro in Varun’s inimitable quirky style. Oppo, being a stylish and innovative brand, resonates well with Varun's fan following, and makes him the perfect fit for the brand.”
Dhawan said, “It is always a pleasure to partner with Oppo; the Oppo F21 Pro series is an ultimate addition with its stylish design aesthetics, imaging capabilities and unmatched performance. Besides, I got a great birthday party out of it!”
The first teaser shows Dhawan and his friends on a video call about getting together on April 12 without giving out details, to create intrigue among fans that something big is about to happen. The teaser also showcases Dhawan and his friends’ favourite device, the F21 Pro.
In the second teaser, the actor’s friends help him choose the perfect outfit for the event.
The final teaser shows him, on the day of the party, in an elevator, clicking sharp, bright, natural selfies in low light conditions, and sharing them with his friends.
Finally, the launch film shows the actor reaching the venue of his surprise birthday bash. The party kicks off with music from Shah Rule and dances by the celebrity guests.
Throughout the party, Dhawan and his friends shoot selfies with the F21 Pro.