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Liqvd Asia bags digital mandate for Parle Confectionery

The agency wins the digital communications for all of Parle Confectionery’s candy brands including Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others

Parle Products has entrusted Liqvd Asia with digital communications for all of its confectionery brands including Melody, Kismi, Mango Bite, 2 in 1 Eclairs, Poppins, and Rol-a-Cola among others.

As part of the mandate, Liqvd Asia will build on the brand value and reposition them effectively for the future. The agency will also focus on the brand’s growth by creating relevant engagement opportunities and immersive interactions with teenagers and kids in India.

Arnab Mitra, Managing Director, Liqvd Asia, said, “Everyone loves candies. There are so many candies and toffees in the market but some of them are not simply products, they are a part of our life, and we remember some of our best times whenever we eat them or see them in a store."  

"We are pleased to be handling their digital mandate. Parle Products has, over the years, experimented, innovated and stayed ahead of the curve. India’s packaged food industry is poised for significant growth. This is a great time for us to be partnering with them,” he added further. 

Krishnarao Buddha, Senior Category Head - Marketing at Parle Products, added, “We were looking for an agency that is not just future-facing, but also future-first and has a significant and deep impact on the business of marketing communications in India. Liqvd Asia understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology and content make them the right partner for us. We look forward to a long and fulfilling partnership with them.”

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