L&K Saatchi & Saatchi, an integrated business and brand growth agency, has appointed Avinash Jakhalekar as Group Creative Director. He will report to Kartik Smetacek, Jt NCD, L&K Saatchi & Saatchi.
Jakhalekar joins the agency from Lowe Lintas and will be based out of Mumbai.
Over his 14-year professional career stint, he has worked with some of the leading advertising agencies in India helping them carve a niche with his creative ideas and solutions. He has managed creative output and rendition for a host of brands across agencies, including UltraTech, Mumbai Indians, ICIC Pru, Zee TV, Citibank, Skoda, MX Player, Brand Factory, Burger King, Nerolac Paints among others.
He has worked across Lowe Lintas, Publicis Ambience, DDB Mudra and Network Advertising in various creative roles. After spending three years at Network Advertising, he moved on to DDB Mudra where he managed creatives on brands like Top Gear and Lavasa.
His next career move was with Publicis Ambience as Sr Creative Director - Art where he worked on brands like Zee TV, Nerolac, Skoda, Citibank, SonyLIV, Brand Factory etc. He then moved on to Lowe Lintas where he was associated with brands like Mumbai Indians, Ultra Tech, Jameson Whiskey, ICICI Pru, Freecharge, among others.
Smetacek said, “Avinash embodies the perfect qualities that I look for in creative person – equal parts talent, energy and resilience. We’re thrilled to have him aboard and look forward to him putting his amazing craft and can-do attitude to work on some of our key businesses.”
Jakhalekar added, “It’s an exciting opportunity to be working for an agency that has been making heads turn with its noteworthy work over the past two years. The entrepreneurial spirit within the agency is one of the reasons that made me want to join. I can’t wait to get started and work alongside a fantastic team in producing some great work.”
Some of Jakhalekar’s work for brands like Lions Club, Yolo Homes, Natural Ice-cream, Zee TV etc have gone on to win accolades at award festivals like Goafest Abby, Effie India etc.