Unity Small Finance Bank Ltd (Unity Bank), a new age, digital-first bank, promoted by Centrum Financial Services (Centrum) with Resilient Innovations (BharatPe) as a joint investor, has unveiled its new logo.
The name Unity signifies inclusiveness, conveying the message that it is a bank for everyone. As per the bank, the creative rendering of the logo is suggestive of offering technologically driven, efficient banking services to a wide spectrum of customers.
The logo is derived from the alphabet ‘U’, from the name Unity. The horizontal lines inter-woven into the alphabet, resemble a Hashtag and symbolises a dual visual strategy; the convergence of technology and the bringing together of people, reflecting customer centricity. Using a colour combination of ‘New Gold’ and ‘Deep Slate’, the logo communicates the promise of a bright and solid future.
The bank said it endeavours to offer comprehensive banking services along with ease of accessibility, reach and speed, using a combination of superior technology and expert banking services.
It added that the rising smartphone penetration, and India’s thrust on Digital Banking, will provide a major boost to financial inclusion.