Indian direct-to-consumer (D2C) healthy kitchenware start-up, The Indus Valley, has announced the appointment of Khalid Kamal Rumi as the Chief Marketing Officer of the company.
Founded in 2016, The Indus Valley offers a range of healthy and toxin-free kitchenware. It provides an alternatives to health-compromising kitchenware products, made of unsafe metals, adulterated alloys, and chemically-loaded harmful coatings.
In his previous roles, Rumi held a position as a Vice-President of Marketing and Strategy at Impex (KCM Appliances), where he held the P&L responsibility for India business. Prior to that, he’s also had the privilege of working for V-Guard Industries – Corporate Strategy, Cognizant – Management Consulting, SAP Labs, and Accenture.
Khalid is an alumnus of IIM Indore with over 12 years of professional experience spanning Marketing, Brand & Category Management, Corporate Strategy, and Management Consulting. He has delivered impact on high-visibility business transformation programs, in both MNC and start-up environments. His exposure to businesses, clients, and teams in the US, Australia, Germany, the UK, the Philippines, and in all four corners of India, bode well for a fast-emerging brand like The Indus Valley.
Rumi said, "The brand has the health and well-being of its customers as its raison d'être. This resonates with my own personal values, and surely appeals to the millions in the country, who are aspiring to lead healthier and sustainable lifestyles. What I love most is that the brand takes inspiration from the wisdom of our ancient traditions in India and globally, while simultaneously embracing advancements in modern science and technology that protect, promote, and boost health. I am very glad and extremely honoured to have been presented this position and look forward to leading the team of brilliant minds at The Indus Valley."
Jagadeesh Kumar, CEO, The Indus Valley, said, “In a post-pandemic world, we couldn’t be more grateful for the support our patronising customers have shown us. But, with so much support, also comes great responsibility, towards fulfilling our mission to disrupt the fragmented, heavily commoditised, and innovation-stagnated kitchenware industry, with our healthy cookware range. This is why, we’re very pleased to have Khalid onboard, as he leads the brand onward while staying focused and driven to deliver success at scale."