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Sony Pictures Television aims to lead Indian entertainment sector with its expanded repertoire of content

It is looking at introducing some of its most popular formats such as the nine-time Emmy award-winning show ‘The $100,000 Pyramid’, ‘Raid The Cage’, and ‘Can’t Touch This’

Sony Pictures Television (SPT) is looking at introducing some of its most popular formats such as the nine-time Emmy award-winning show ‘The $100,000 Pyramid’, ‘Raid The Cage’, and ‘Can’t Touch This’.

As per SPT, these three formats are not just well-liked by audience worldwide, but also bring an array of brand and product placement opportunities. Along with this, SPT has a vast repertoire of scripted formats such as Damages, The Big C, The Nanny, Mad About You, and Chosen, which cater to audience of different demographics and taste.  

Sonika Bhasin, Vice-President Sales and Distribution, South Asia, SPT, said, “The most significant aspect of curating unique entertainment offerings for the Indian audience is to take the right programming decisions at the right time to be able to connect with the masses. We aim to create a space for innovation by bringing our popular international formats to India, which will add value to our clients’ platforms and have high success rates. We are optimistic about the scope of extending our iconic formats to leading broadcasters and OTT platforms who are equally committed to bringing global properties to the native audience.”

SPT has been playing an important role in growing and adapting to the new landscape with the evolution of content consumption patterns across the globe. For over a decade, SPT has been bringing unscripted and scripted formats and shows that have enthralled audiences globally, including India.

SPT is recognised as one of the leading players in the modern Indian reality television space, with its bouquet of shows that were brought into the Indian non-fiction segment. The most notable ones include Kaun Banega Crorepati (KBC) and the recently introduced Shark Tank India.

KBC, the Indian version of the Emmy award-winning game show ‘Who Wants To Be A Millionaire?’, is a testament to SPT’s legacy of taking the biggest bets and turning them into overnight successes with the Indian audience. This continued with ‘Shark Tank India’, which has fuelled the entrepreneurial spirit in the country.

The show focuses on India’s booming start-up economy and seamlessly entered Indian households, captivating the attention of non-business linked members, including men, women and youth alike. 

Shark Tank is currently ranked the world’s number one Business reality show. Launched in 2001, as ‘Tigers of Money’ in Japan, created by Nippon TV, the format is distributed internationally in over 40 countries by SPT. 

‘Shark Tank India’ was televised on Sony Entertainment Television (SET). One of the most popular non-fiction global IPs, ‘Kaun Banega Crorepati’ has now expanded into nine language versions in India alone and continues to be one of the most popular unscripted shows with its presence in over 150 countries globally.  

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