Beverage brand Pepsi has unveiled its latest campaign featuring actor and brand ambassador Salman Khan in a double role.
With the aim to bring back the magic of innovative storytelling, the TVC showcases Khan in a dual role and uses ultra-hi-tech Deepfake technology to recreate an iconic Bollywood character. Taking the swag quotient several notches up, the film features Prem - one of the most loved characters from the 90’s, coming face to face with the modern-day Salman Khan.
Bringing back the nostalgia of the 90’s, the film opens in a bungalow where Prem bumps into Salman from the future. ‘Swagat nahi karoge hamara?’ asks Salman, leaving Prem curious for more. Thrilled to see his hunky future Swag avatar, Prem engages Salman in a series of questions to know more about his future self. “Future me bhi meri body? Same. Fans ka pyaar? Same. Aur Shadi? Hogyi Tumhari sab girlfriends ki” – this fun banter between Salman and Prem aims to entertain fans. The TVC cheekily concludes to reinstate that while all else may remain same in the future, Pepsi has more fizz and more refreshment this summer.
Saumya Rathor, Category Lead, Cola, PepsiCo India, said, “As a culture-curator, Pepsi has constantly endeavoured to bring entertaining campaigns for its consumers through innovative storytelling. With Bollywood being a key consumer passion point in India, this new campaign takes the Swag narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”
Khan, said, “My fans have showered love to all my characters over my career, however Prem has held a special place in their hearts as well as mine. It brings me great joy to bring back Prem as a blast from the past with Pepsi for my fans for this new campaign. The storytelling, the nostalgia, the double trouble – shooting for the More Refreshing Pepsi film has been a great experience and I am very excited for my fans across the country to see it.”
Ayappa KM, Director of the film, said, “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 90’s. While it's a throwback to the past, the tech is a peek into the possibilities of the future. We have no doubts it'll create quite a stir.”
"We felt an instant rush when the brief landed on the table - to create a big summer campaign for one of the most legendary brands on the planet, featuring the biggest superstar in the country. Cliched as it may sound, we wanted to break category codes and push all the P's of marketing to its absolute limit. It was a delight working with those who backed us to the hilt with this idea," Devaiah Bopanna, writer of the film, said.
The new Pepsi TVC will be amplified via a 360-degree campaign spanning TV, digital, outdoor, and social media.