Keventer Agro, an FMCG company, is set to launch a food range in association with Disney India’s consumer products business. Targeted at kids and families, this range of food products - ‘Disney Delights’, ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ include milkshakes, milk and frozen savoury snacks.
The first few products in the range, which are slated to hit the shelves this month, will include Chocolate milkshake, Strawberry milkshake and plain milk. The packs feature Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favorite Marvel Iron Man, Captain America, Spider-Man and more.
Other products, including frozen savoury snacks, are due for release in April this year.
Mayank Jalan, Chairman and Managing Director, Keventer Agro, said, “We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business. With a strong affinity of Disney’s characters and Keventer Agro’s robust distribution network, we look forward to introducing fun and flavourful variety of food options.”
As part of the collaboration, Keventer Agro shall be responsible for the sourcing, manufacturing and distribution of food products across India.