Former VP of Marketing at Wow Skin Science, Madhur Acharya, has joined Lenskart as Vice-President, E-Commerce.
Acharya joined Wow Skin in 2019 as Senior Business Development Manager and rose first to the position of Head of Marketing in 2020 and then became Vice-President of Marketing in 2021 at the company.
In a LinkedIn post, Acharya wrote, “Super stoked to announce my next stint as I join Lenskart.com the brand that revolutionised the eyewear category in India. Elated to join this community of change-makers as I look forward to building and taking the brand's vision to various marketplaces in India and International. Special thanks to India's favourite Shark Peyush Bansal for this opportunity and for not just inspiring me and millions of India’s youth, but also actively helping them achieve their dreams. Excited to drive, build and help build a strategy for Lenskart to be world's foremost choice in the eyewear category.”
His responsibilities at Wow Skin included leading business growth through e-commerce platforms such as Amazon, Flipkart, Nykaa among others, new product development, and expansion to international markets. He was responsible for leading key account managers to ensure achievement of periodical targets, forecasting revenues, activating new marketplaces, and introduction of new sub-brands under the parent company Body Cupid Pvt Ltd.
At the personal care company, he also led the marketing team and crafted strategies across ATL, BTL, digital, and advertising verticals. Acharya has also played a major role in the communication, creative and content for the three brands Wow Skin Science, Wow Life Science, and Body Cupid.
Before that Acharya was working with Forest Essentials in the role of E-Commerce Manager. At Forest Essentials, Acharya played a pivotal role in expanding their B2B business and managing key accounts like Amazon, Jabong, Nykaa, Myntra, Flipkart for the brand. He was involved in regular retail planning and forecasting of the business and meeting monthly targets and margin percentage for the brand along with customer service.
In the past, he has worked with several other organisations like Cobrapost, PosterGully, FreeCultr, iEnergizer and Just Dial.