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toothsi ropes in South Indian actor Nivetha Pethuraj for its new digital campaign

The brand is leveraging the campaign to explore and reach out to the GenZ and millenials in South India

toothsi, the D2C brand specialising affordable and invisible teeth aligners, has announced the launch of their new digital advertising campaign on Clear Aligners featuring South Indian actor Nivetha Pethuraj.

toothsi as a brand has always aimed to give its users the confidence to flaunt their desired smile and now the brand is all set to unite/pair up with the youthful and upbeat attitude of Pethuraj in its latest campaign. 

In this latest campaign, Pethuraj engages and empathises with the people who have inhibitions to smile openly due to teeth misalignment issues. She highlights the aesthetics of toothsi’s clear aligners that are affordable, invisible, convenient, and give the user comfort and confidence to smile freely. Through this campaign, the brand showcases its utility and importance in one’s life. toothsi is leveraging the campaign to explore and reach out to the GenZ and millenials in South India. 

Shuchita Wadhwa, Head of Marketing, toothsi, said, “We are extremely excited to have Nivetha on board for our latest campaign. With this collaboration, we intend to explore and reach the audience in South India. Nivetha, the young, vibrant, and talented actress resonates perfectly with the youthful brand like toothsi. The campaign serves as an opportunity for us to connect and build a strong brand presence with her fans and audience.”

Pethuraj said, “Smile is the best make-up that anyone can wear. I am delighted to associate with toothsi, who aim to empower people by delivering their desired smile.”

Pethuraj is known for her remarkable films like ‘Oru Naal Koothu’, ‘Podhuvaga En Manasu Thangam’, ‘Mental Madhilo’, ‘Tik Tik Tik’, ‘Chitralahari’, ‘Brochevarevarura’, and ‘Ala Vaikunthapurramuloo’.

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