Aurelia, the ethnic wear brand by TCNS Clothing, has launched its first digital campaign ‘Be Compliment Ready’, featuring Bollywood actor Alia Bhatt.
The campaign has a series of engaging digital films with subtle quirks emphasising the beauty of effortless styling.
Highlighting the actor’s favourites from the Spring-summer collection, the campaign inspires consumers to feel ‘compliment-ready’ in any situation.
The campaign is an amalgamation of the vivacious personality of Bhatt and the elegance of the brand.
Each film has a short story that’s conveyed through the actor’s expressions and leaves the viewer with a sweet feeling that makes it endearing to watch. The flurry of compliments in unexpected situations is a unique way of letting the wearer know that with Aurelia you are bound to get compliments.
Anant Daga, Managing Director - TCNS Clothing, said, “Be compliment ready aims to inspire women to be effortlessly themselves. It is about feeling confident and beautiful in your skin at all times. The campaign brings about this emotion seamlessly. Alia’s contagious personality and Aurelia’s elegance rolled into one gives the viewer a sense of vibrancy, fun and delight.”
Bhatt said, “I love the simplicity with which Aurelia shows that one doesn’t have to try hard to look beautiful. With Aurelia, you feel confident that you are looking good, and this campaign shows that in a very endearing way. ‘Be compliment ready’ is Aurelia’s way of asking girls to be confident and I am proud to be associated with the same.”