Bisleri, the packaged drinking water brand, has partnered with Gujrat Titans as the official hydration partner.
The brand has forged a three-year association, starting with the 2023 cricketing season.
Jayanti Chauhan, Vice-Chairperson, Bisleri International, said, "Cricket as a sport unites the entire country in setting benchmarks of athletic performance and endurance. The collaboration of Bisleri with Gujarat Titans is a strategic approach towards being a part of our consumers' health and fitness mission. As we move forward, we will continue to drive more meaningful sporting and athlete-led collaborations that build brand connect with youth."
Arvinder Singh, Gujarat Titans COO, said, “It gives us immense pleasure to announce Bisleri as our hydration partner for the next three seasons. Both of us strive for excellence in our respective fields and look forward to a long and mutually beneficial relationship.”
In the past, Bisleri has partnered with marathon events in the country – Mumbai, Delhi, Kolkata and Bengaluru. With a strong focus on continuing to associate with sporting events and athletes, Bisleri aims to drive the hydration narrative across multiple platforms, build brand love and youth connect.