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Arre Studio onboards Endemol Shine’s Anaya Mohanty as Creative Director and Development Head

Mohanty is tasked with putting together a team comprising the best creative talent to help build creative scale for the studio’s plans of creating large-scale originals in Hindi and regional markets

Anaya Mohanty

Anaya Mohanty has joined Arré Studio as  Creative Director & Development Head

Arre Studio said that Mohanty will bring her creative prowess and energy to the upcoming slate apart from pushing investments into newer stories, formats and widening the network of talent in Hindi as well as regional markets.

Mohanty is also tasked with putting together a team comprising the best creative talent from India and internationally, to help build creative scale for the studio’s ambitious plans over the next few years, which comprises large-scale originals (shows and films) in Hindi and regional markets, along with the next seasons of some of Arré’s popular show franchises.

Mohanty said, “I have always admired what Arré has achieved across platforms, formats and genres and am very happy to be a part of this talented team, which brings content from diversified categories to the youth of India, focusing on narrative quirk and uniqueness. I look forward to learning from my experience, while we at Arré design and develop material that touches a chord with one and all”

Sharan Saikumar, Co-Founder and Creative Director, Arré, said, “Anaya brings with her strong experience in development for fiction and non-fiction and has led the creative vision for some top-notch shows across a range of genres the last couple of years. One of the key things Anaya will be focusing on is mentoring a writers’ room that the studio is building to invest in long-form scripts that reflect the Arré lens in storytelling, some of them drawing from our bank of top-performing nonfiction essays that have lent themselves till now to successful podcasts and award-winning shorts.”

Niyati Merchant, Co-Founder and COO, Arré, said, “We are super excited to have Anaya onboard; she will play a pivotal role in Arré Studio’s upcoming plans of building strong content IPs which include our franchise expansion, adaptations of book rights and the development and execution of original shows and films that are part of our content inventory.”  

Before joining Arré, Mohanty worked as the Executive Vice-President & Head of Development at Endemol Shine India. Mohanty has almost two decades of experience in the creative and entertainment field across Colour Yellow Productions, Eros Now, CNBC-TV18, Zee TV, Movies Now to name a few and has been part of projects such as Tumbbad, Newton, Happy Bhag Jayegi, along with a slate of upcoming OTT shows.

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