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Tipping Point collaborates with Dice Media for a new content line-up, starting with ‘Cheeku’

‘Cheeku’, a slice of life comedy, follows a 24-year-old boy’s struggle to come to terms with the cultural dichotomy of his life

Digital content maker, Tipping Point is now all set to entertain the audience with a freshly brewed content slate in collaboration with digital entertainment company, Pocket Aces’ long-form content studio, Dice Media.

The long-term creative alliance between the two content companies kickstarts with the announcement of ‘Cheeku’, a coming-of-age story.

The slice of life comedy follows a 24-year-old boy’s struggle to come to terms with the cultural dichotomy of his life. Helmed by Rajesh Mapuskar and show run by Ashwin Suresh, the series will see the veteran actor Prakash Raj in a pivotal role.

Ajit Andhare, COO - Viacom18 Studios, under whose leadership the digital content arm was launched, said, "Tipping Point stands for unconventional yet relatable and rooted storytelling. We are dialling up our slate of digital content with a whole new array of heart-warming stories. The first of many more to come is Cheeku. Distinctive content comes from the concoction of creative minds and I’m looking forward to this long-term partnership of Tipping Point with Pocket Aces to brew more interesting stories along the way.”

Vidyuth Bhandary, Studio Head, Dice Media, said, “At Dice Media, relatable narratives have been the backbone of storytelling and we create these stories with a lot of love and passion ensuring it strikes the right chord with our audiences. We are extremely thrilled to partner with a creative powerhouse like Tipping Point which always backs the creative vision of their partners and together we are confident we will deliver a slate of high-quality engaging content that will be loved by the audience.”

The partnership will be an ongoing creative alliance which will see more titles to be announced soon in the coming year.

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