MOMS, a unit of Madison World, has executed an outdoor campaign for Raymond Parx Music Fiesta, Mumbai city's music festival event which just concluded.
The music fiesta launch was promoted with an outdoor campaign executed by MOMS. For the campaign, large format and digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media such as bus shelters, trains, metro, etc., to reach out to the target audience in an effective way.
The idea was to reach out to a mass audience and strategically place media to maximise foot traffic and potentially reach the younger demographic.
Madison said that through a comprehensive branding campaign, MOMS was able to create massive awareness in and around the city which resulted in accelerated ticket sales. Parx Music Fiesta was completely sold out before the start of the show.
Rohit Khanna, Head, Corporate Communications, Raymond Group, commented, “Out-Of-Home campaigns have always been a powerful mode of communication as it meets the eye. In the case of Parx Music Fiesta, it was more so as people could relate to their favourite artists with beautifully designed hoardings put up at right vantage points across the city that provided an impetus to a mega musical event with a stellar line-up.”
Deepa Gupta, Vice-President – West & South, MOMS Outdoor, said, “Not only do music festivals bring happiness to the people, but also to the city, uplifting the entire atmosphere. The experience of collaborating with the Raymond team and creating such a fun promotional campaign was indeed a thrilling experience for us”.