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JioCinema draws flak from fans over poor streaming quality during FIFA World Cup; issues apology

The streaming platform also requested people to upgrade the application to the latest version to enjoy viewing the FIFA World Cup 2022

Viacom 18 had bagged the rights for becoming the official broadcaster for the FIFA World Cup 2022 in India and had with great joy announced that the live-streaming of all matches and curated content around the once-in-four-years’ tournament will take place on JioCinema.

But barely after the first day of the tournament a slew of comments on social media surfaced which targeted the streaming platform. The comments highlighted the inconvenience caused to the viewers owing to the constant buffering and audio going off-track.

Several netizens also vented out their frustration regarding the poor viewing experience in the first match between the host country, Qatar, and Ecuador.

Extremely disappointed with the live-streaming of FIFA WC, some Twitterati also went on to express that the live streaming rights be taken away from JioCinema and handed over to other players.

As a result, JioCinema took cognisance of the issue at hand and advised the viewers to upgrade their application to the latest version to enjoy the FIFA World Cup 2022. It also said that it was constantly striving to improve the fans’ experience.

“Dear @JioCinema fans, We are continuously working to give you a great experience. Please upgrade your app to the latest version to enjoy #FIFAWorldCupQatar2022. Apologies for any inconvenience,” the platform said in a tweet.

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