Viacom 18 had bagged the rights for becoming the official broadcaster for the FIFA World Cup 2022 in India and had with great joy announced that the live-streaming of all matches and curated content around the once-in-four-years’ tournament will take place on JioCinema.
But barely after the first day of the tournament a slew of comments on social media surfaced which targeted the streaming platform. The comments highlighted the inconvenience caused to the viewers owing to the constant buffering and audio going off-track.
Seriously @JioCinema , you want us to watch the #FIFAWorldCup like this? Absolutely silly of them to get into a league like this & deliver what seems quite pathetic so far ! #JioCinema #FIFAWorldCup2022 pic.twitter.com/sGy5JcKlUf— Asheem Tapadia (@asheemtapadia) November 21, 2022
This is how I watched the first goal of #FIFAWorldCup2022 !!!!! #JioCinema #EcuadorvsQatar pic.twitter.com/pveXotzuoa— vijay pandey (@mangalamacadem2) November 21, 2022
Someone told to the employees of #Jio that "Goal is the most 'Achhe' thing in Football " .— Soumyasanta Rakshit (@Soumyasanta09) November 21, 2022
They thought it was all about Modiji's Achhe Din.
So, Like the reality - They also skipped that in Live match too.
Slow Claps to them.#JioCinema #Jiodown #FIFAWorldCup2022 #FIFA pic.twitter.com/dzcTZEzF5i
Is the 14mins stoppage time coz of stoppage of play or compensation for the lag in #JioCinema ? pic.twitter.com/n5dJW7TMXu— K Roshan (@roshan729) November 21, 2022
Several netizens also vented out their frustration regarding the poor viewing experience in the first match between the host country, Qatar, and Ecuador.
Extremely disappointed with the live-streaming of FIFA WC, some Twitterati also went on to express that the live streaming rights be taken away from JioCinema and handed over to other players.
Prediction: Ambani will win the #FIFAWorldCup2022! All 32 teams will be frozen on his #JioCinema so that he can pick the trophy and walk away.— N.S. Madhavan (@NSMlive) November 21, 2022
Dear #JioCinema #jio— shakya (@shakya89) November 20, 2022
Please remove the buffering or remove yourself from live streaming. #FIFAWorldCup #FIFAWorldCup2022 #QatarWorldCup2022 pic.twitter.com/YYZpHcQnIK
The eagerly awaited event has turned into an absolute disaster because of the broadcasting rights #JioCinema #FIFAWorldCup2022 please give the broadcasting rights to someone else. pic.twitter.com/dpyH9T1LOz— Jasmine (@Jaz_mine1609) November 20, 2022
#JioCinema you need to understand, we get the #Fifa World Cup ONCE IN 4 YEARS. This ain't IPL or some crap that happens yearly. If you think putting up such a shitty service will gain you long term paying customers, you're delusional.Fix it or give the rights to a better ott.— TannyWWE (@tanny_wwe) November 21, 2022
Reliance has single handedly ruined the entire world cup experience with their sub standard app. They are literally beta testing #JioCinema for #IPL2023 season. Please show some respect to Indian football fans too! #FIFAWorldCup2022 https://t.co/dH5KxU2RMv— Abhijai Singh (@abhijai09) November 21, 2022
As a result, JioCinema took cognisance of the issue at hand and advised the viewers to upgrade their application to the latest version to enjoy the FIFA World Cup 2022. It also said that it was constantly striving to improve the fans’ experience.
“Dear @JioCinema fans, We are continuously working to give you a great experience. Please upgrade your app to the latest version to enjoy #FIFAWorldCupQatar2022. Apologies for any inconvenience,” the platform said in a tweet.
Dear @JioCinema fans,— JioCinema (@JioCinema) November 20, 2022
We are continuously working to give you a great experience. Please upgrade your app to the latest version to enjoy #FIFAWorldCupQatar2022. Apologies for any inconvenience.#FIFAWorldCup #FIFAWConJioCinema #FIFAWConSports18 | @FIFAWorldCup