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Deepika Padukone’s newly launched skincare brand ‘82°E’ faces netizens’ heat

While some have criticised the price point of the products, others have called out the overall marketing strategy of the brand

Deepika Padukone’s newly launched skincare line 82°E, which was launched on Tuesday, has been getting trolled heavily.

The actor also took to Instagram Live to talk about the products. However, some of the fans that attended the live session claimed that Padukone could not answer their questions about the products clearly. 

According to netizens, the price-point of basic products like sunscreen and moisturiser are too high. The brand has so far launched two products, ‘Ashwagandha Bounce’ moisturiser and ‘Patchouli Glow’ sunscreen, priced at Rs 2,700 and Rs 1,800 respectively.  

Some others also pointed out that the overall branding and the launch have not been at par with other international brands in the space.

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