Black Friday sales for D2C brands on the GoKwik network outpaced Diwali and Dusherra sales this year, said GoKwik.
As per the Gokwik data, brands on its network saw a 63% increase in GMV in just three days compared to the 10-day Diwali sale.
Similarly, compared to the pre-Dussehra sale, Black Friday sales were 43% higher.
51% of merchants of the Gokwik network saw at least a 30% spike in orders, while electronics as a category attracted most of the demand.
The eCommerce enabler, which works with over 500 eCommerce players and D2C brands, said that most of the brands witnessed a steep rise in sales during the three-day Black Friday compared to the important Indian traditional festive seasons such as Diwali and Dussehra.
Black Friday is one of the busiest shopping days of the year in the United States and falls on the Friday right after Thanksgiving, which traditionally marks the start of the Christmas celebrations. Retailers offer massive discounts on products. While the concept is "foreign, " with the advent of online shopping in India and the rise in consumerism, Black Friday has been slowly becoming popular amongst young and discount-loving Indians.
Interestingly, Tier 2 and 3 towns contributed 75% to the sales over the Black Friday weekend.
Chirag Taneja, Co-founder & CEO of GoKwik, said, "The massive growth in sales during the Black Friday weekend suggests that consumer sentiments look very promising in India and are devoid of any signs of slowdown or pessimism with regards to the looming global recession."
He further said, "that the majority of orders are coming from tier 2 and 3 cities consistently, whether during Black Friday or Diwali this year shows that eCommerce, especially D2C, has found acceptance amongst the shoppers accelerated by the pandemic. Overall, D2C has found its niche timing to drive sales."
GoKwik was founded in 2020 by Chirag Taneja, Ankush Talwar, and Vivek Bajpai to solve problems with e-commerce brands, including enhancing customer experience, abandoned cart recovery, increasing conversions, boosting GMV, and reducing the return to origin (RTO). Their solutions extend to the shoppers' pre, during, and post-purchase journey.