Admitad has launched a new platform for the finding and providing of marketing placements - Marketplace X.
With its launch, Admitad hopes it will significantly increase the revenue opportunities for both brands and publishers across India.
This move continues its strategy - announced at the beginning of the year - of investing between $75 million and $100 million by 2025.
Admitad will use these investments to develop and launch a range of new partnership tools and services, open new offices and expand the company's infrastructure in priority countries and regions (including their latest office opening in Gurugram), ensuring the stable and continued growth of the company.
Marketplace X enables advertisers to find and connect with media publishers, negotiate their own paid partnerships and launch a range of marketing activities, placements and sponsored collaborations in addition to CPA campaigns.
These activities are delivered on a pre-agreed, fixed payment plan and feature several advertising placement options such as website banners, email newsletters, advertising campaigns across advertising networks, sponsored blog articles and more - all focusing on content, the most powerful and popular contextual advertising tool.
The Marketplace X platform is split into two easy-to-navigate notice boards - one for the advertisers, one for the publishers. Advertisers can post requests for the services they need, publishers can share the services they offer, and both parties can browse and meet potential partners.
“Marketplace X is a one-stop platform for all advertising opportunities - one that gives advertisers access to trusted, verified publishers. It enables publishers to receive direct offers from advertisers, open new income streams and diversify their revenue, receiving payment within two days, since Admitad works with advertisers on the pre-paid basis. Within the first days of its launch, hundreds of advertisers and publishers signed up to Marketplace X - and we expect our active user base to reach the 10000 mark within a year,” said Artem Ozerkov, Head of Partnership Services, Admitad.
By the end of the year, the company plans to invest an additional several hundred thousand dollars in developing Marketplace X. This will help to accelerate the introduction of advanced tools within the platform and continually improve overall service quality.
Marketplace X is already available for use by external clients who have not yet worked with Admitad.