aha and Sprite collaborate to make Telugu entertainment accessible to everyone

Local OTT platform aha has entered into a co-branded partnership with beverage brand Sprite to launch "Friday Night is perfect with Sprite and aha-100% Telugu Entertainment" campaign.

The campaign was launched with the idea to position Sprite as the preferred drink during aha OTT consumption on Fridays.

Consumers can buy the Sprite bottles carrying the aha logo and scan the QR code to access 24 hours of aha's entertainment for free. This offer is exclusive to consumers in Andhra Pradesh and Telangana for a limited period.

The ad film runs around how actor Keerthi Suresh is dodging her parent's plan of attending a wedding just to chill at home watching a movie on aha with Sprite. The central insight in this campaign is how critical the Friday fix is for young consumers these days and how aha and Sprite gives that fix.

Viewers can access the content free of cost and watch over 250 films such as Bheemla Nayak, DJ Tillu, series, and original shows like Dance Ikon, Unstoppable for the first 24 hours and later choose from the multiple subscriptions offers on the platform.

Ajit K Thakur, CEO, aha, said, "At aha, we have always tried disruptive innovations to reach our consumers and make 100% local entertainment accessible. We are happy to partner with a leading brand like Sprite to bring great consumer delight. Our audience can access unlimited Telugu content for free by a mere scan of a QR code on a sprite bottle. We are confident that with partnerships like this, we can bring 100% Telugu entertainment closer to Telugu-speaking audiences where they are.”

Nitin Burman, Head Non-Subscription Revenue, aha, said, "We are thrilled to be working with the prestigious beverage brand Sprite. Sprite's presence and strong emphasis on entertainment will make it possible for local consumer markets to function by providing appropriate entertainment at affordable prices. This collaboration will allow aha subscribers in Telangana and Andhra Pradesh to watch their favourite films, series, and shows on aha gold from the comfort of their own homes.”

Suresh, said, "I am excited to be associated with aha Telugu. This aha and Sprite partnership is innovative and helps Telugu audiences consume much more entertainment than before."

The partnership underscores aha’s aim to entertain the audience in regional markets and make the app accessible through partnership synergies.

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