Carmaker Hyundai Motor India (HMIL) has announced its new campaign with the SUV – Alcazar, featuring Bollywood actor Shah Rukh Khan and four key players from the Indian Women’s Cricket team.
Cricketers Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma are featured in the latest TVC by the brand.
Under the aegis of ‘Beyond Mobility’, the TVC aims to capture the quality, versatility and space of the Alcazar, while portraying an interesting journey of Mandhana, Rodrigues, Bhatia and Verma, with Khan joining them on an exhilarating drive experience.
The commercial showcases Hyundai Alcazar at the core of its communication and delves into a fun-filled conversation between the women cricketers and the Bollywood actor showcasing the intelligent, advanced, and future ready technologies in Alcazar along with the extravagance it offers.
Completely awe-struck around the unexpected presence of SRK, the women cricketers are captured personifying their sporty spirit to action while exploring the SUV’s elegance from every angle.
Tarun Garg, Director (Sales, Marketing and Service), HMIL, said, “As a brand that is driven by the vision of ‘Progress for Humanity’, Hyundai has transcended different dimensions to give customers meaningful and innovative messages, be it for our products, services or new initiatives. As India’s leading SUV brand of 2021, our products offer customers experiences that go ‘Beyond Mobility’, exceeding their aspirations through Intelligent Technology, Innovation and Sustainability. With our latest campaign, Hyundai has engaged its young and inspiring Corporate Brand Ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of Alcazar in thought-provoking series of events. As a youth centric brand, the new campaign showcases millennial preference for innovative new-age technology and Hyundai’s commitment to deliver the best through its world-class products.”
Launched nationwide, the commercial is centred around Hyundai Alcazar, highlighting its grandness and captivating interiors in an entertaining way.
The 360-degree campaign will be led by television and digital platforms