Radio station Mirchi has kickstarted the sixth season of its property, ‘Mirchi Flat 983’, in association with Investors Clinic— which offers a one-stop solution for all things real-estate.
‘Mirchi Flat 983’ is broadcasted on-air across the radio industry based on the idea of organising a thematic contest wherein the winner is rewarded with a flat.
The theme for the season is—'Jinhone bachaye ghar, Unke liye Ghar’— with which Mirchi’s aim is to acknowledge the work of frontline warriors of the ongoing Covid-19 battle. At the back of the given theme, the sixth season of ‘Mirchi Flat 983’ will be gratifying an unsung COVID-19 hero with a flat.
This season enables the public to nominate a frontline worker who they believe truly deserves to win the flat, given their contribution in aiding families and individuals to survive COVID-19.
The audience can share the stories of the Covid-19 heroes and send in the entries on-air as well as log onto Mirchi Delhi’s Facebook and Instagram handles to submit the entries.
Mirchi will shortlist and share the select nominations with an eminent panel of jury members including Nida Hasan, Country head, Change.org; Harteerath Singh, Community Development Director, Hemkunt Foundation; who will then decide the winner for ‘Mirchi Flat 983’ season six.
To appreciate and highlight the dedicated efforts of the winner in the fight against COVID-19, Mirchi will not only honour them with a flat but also feature their story on-air for its audiences.
Shivangini Jajoria, Senior VP and Senior Business Director, Mirchi, said, “We are delighted to bring back one of our most popular properties—Mirchi Flat 983—for a new season. Through ‘Mirchi Flat 983’ we have always tried to bring relevant social topics like inter-religion marriages, an Indian soldier’s sacrifice, and the goodness of doing selfless deeds, etc into focus and highlight those compelling stories that originate amongst our audiences. This year with the theme of 'Jinhone bachaye ghar, Unke liye Ghar’ we want to take this opportunity to acknowledge the work of our COVID-19 warriors and enable audiences to give back through ‘Mirchi Flat 983’. Through this initiative, we encourage our listeners across Delhi NCR to throw light upon the stories of the pandemic heroes around them and have a chance to give them a brand new flat to call their home. We look forward to seeing a great response for the season and hope to share some inspiring stories.”
Mirchi’s RJs—RJ Naved, RJ Sayema, RJ Rochie, RJ Taran—are encouraging the audiences across radio and digital channels to send in entries for ‘Mirchi Flat 983.’