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L&K Saatchi & Saatchi creates new DVC showcasing Zepto’s latest offerings

The campaign consists of three digital films that builds on the app’s promise of delivering freshest and widest range of fruits and vegetables within 10-minutes

Click on the Image to watch the TVC.

L&K Saatchi & Saatchi, has created a new DVC for grocery delivery app Zepto’s biggest offering yet, fruits and vegetables.

As part of their vertical expansion plans, Zepto has launched delivery of fruits & vegetables, a category that has tough survival dynamics due to its perishable nature.  

L&K Saatchi & Saatchi has developed the campaign consisting of three digital films that builds on the Zepto’s promise of delivering freshest and widest range of fruits and vegetables within 10-minutes.

The films demonstrate convenience and ease of app usage while ordering everyday essentials from the comfort of your home, with assured quality checks, just like doing it yourself.

Amritansu Nanda, Chief Marketing Officer, Zepto, said, "The films do a fantastic job of establishing Zepto as a preferred platform for fruits and vegetables. When it comes to fresh fruits and veggies, we wanted customers to internalise that convenience can be hand-in-hand with quality and range at great prices. Our customers lead busy, fast-paced lives. We have exceptional tech-enabled sourcing and storage capabilities operating in the background to ensure customers don't compromise on anything."

Kartik Smetacek, Jt NCD, L&K Saatchi and Saatchi, added, “Most people still prefer buying their fruit and veggies in person to ensure they pick only the freshest produce. So, the task was to communicate that when you’re buying fruit and veggies on Zepto, it’s like you’re picking them yourself. The film does this in a simple, charming way.”


Agency: L&K Saatchi & Saatchi

CEO: Paritosh Srivastava

Chief Strategy Officer: Snehasis Bose

Jt NCD: Kartik Smetacek

Executive Vice-President: Debarjyo Nandi

Strategic Planning: Shifra Baviskar

Creative Team: Rishabh Dave, Divakar Shetty

Account Management: Noorbanu Qureshi, Ashmitha Shetty, Ajay Pattem

Production House: Content Factory

Director- Amit Satyaveer Singh

Senior Producer- Meesam Raza 

Content producer - Siddharth Singh

Dop - Varun Sud

Music - Anand Bajpai

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