Hungama announces partnership with JioTV in a bid to strengthen its reach in Indian market

Digital entertainment company, Hungama has announced its partnership with JioTV, the live TV channel streaming platform, to strengthen its reach in the Indian domestic market.

The alliance endeavours to amplify Hungama’s reach in the country, leveraging JioTV’s extensive user base in tier-II and tier-III cities. It also enables JioTV to offer a more diversified and specially curated content to viewers, with the wide-ranging bouquet of content from Hungama.

The service is available in the form of JioTV Specials.

The association allows JioTV subscribers access to an additional 12 linear channels from Hungama and 100+ hours of programming, across languages of Punjabi, Hindi, Kannada, Bhojpuri, and Malayalam.

It also offers a choice of independent music across dialects, along with an assortment of devotional content, ghazals, concerts, stand-up comedy and awards shows. Hungama also opens access to rich and exclusive original content created in-house which ranges gossip, scoops, interviews, paparazzi, trailer launches, movie premieres and reviews from the Hungama stable, on JioTV, as a part of JioTV Specials.

Siddhartha Roy, CEO of Hungama Digital Media, said, “We have tremendous trust and loyalty amongst audiences across India. Through this partnership we are taking entertainment to a larger section of the audience, especially in tier II and III markets. Hungama's partnership with JioTV strengthens our endeavour to widen our reach and make content accessible across demographic boundaries. We look forward to a long-standing business partnership with JioTV in our commitment to entertain India.”

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