Star Plus has claimed that its prime-time, non-fiction show ‘Ravivaar With Star Parivaar’ has become a fan-favourite and it makes them keep coming back for more over the last nine weeks.
The verdict of millions of Indians is that this is the wholesome family show they’re gladly tuning into for their Sunday viewing, the channel said.
Citing BARC data, the channel claimed that the show revived the weekend viewership numbers in PHGEC category by 22%. Broadcaster Star Plus also registered growth by 258% in its viewership numbers, escalating its share from 11 to 33%. The share of PHGEC on TV grew from 25 to 30%.
It further said that ‘Ravivaar With Star Parivaar’ has been sampled by 99 million viewers so far, including a high percentage of male viewers which is only escalating by the week.
Star Plus had ventured into creating a show that has helped them leverage their most popular fiction shows like ‘Anupamaa’ and ‘Imlie’ in a non-fiction format. ‘Ravivaar with Star Parivaar’ blends actors in their avatars from their respective programs with a whole lot of PG fun and games to make the show palatable and accessible to a large section of the audience across demographics.
It claimed that the show had flagged off as the number one show in the said segment nine weeks ago and added that it continued to keep the audience hooked to the content week after week since then.
The broadcaster claimed that it stands strong at 1.7 TVR season average which is considered high for the Sunday prime time window in which it airs.