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Google collects the most user data of the top five major tech players: Reports

As per an analysis published by StockApps.com, Google focuses more on quantity rather than the quality of data for targeted advertising

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Google collects the most user data of the top five major tech players: Reports

According to an analysis conducted by StockApps.com, Google collects the most user data among the top five major tech players, including Twitter, Apple, Amazon, and Facebook. It keeps a track of 39 data points for each user, as per the blog post.

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As per a blog post published by StockApps, Google’s business model relies on data for targeted advertising.

The second in the data harvesting is Twitter, which tracks 24 data points, followed by Amazon, Facebook and Apple which track 23, 14 and 12 data points respectively.

According to the blog post, Twitter and Facebook both save more information than they actually need to. Moreover, most of the data harvested by Facebook stems from the information entered by users.

In fact, one of the most privacy-conscious tech players, Apple, only stores necessary information for maintaining users’ accounts as they are not reliant on advertising revenue like the top three data harvesters, Google, Twitter and Facebook.

While Twitter, Amazon, Facebook and Apple focus on a particular category of data, Google focuses on the quantity of data collected, the blog post pointed out.

Besides collecting information on their users, Google also stores data on several domains which include users’ specific location, browser history, emails from the users’ Gmail accounts and user activity on third-party websites and applications.

Elaborating on the reason behind why users end up agreeing to the privacy policy terms, the blogpost penned down by Edit Reads, stated, “Most people do not have the time or patience to read the lengthy privacy policies for each website they visit. Also, it is quite unlikely that all users have a background in law to accurately understand the privacy policy.”

Furthermore, in her blog post, Reads went on to add, “Besides, users lack time, patience and energy to try to understand what information is being stored by websites and how they are using it to their advantage. As a result, users end up allowing Google to harvest all the data they need by agreeing to the privacy policy terms.”

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reports Google StockApps
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