Nielsen's Robert Gilby joins Dentsu International as APAC CEO

Dentsu International has announced the appointment of Robert (Rob) Gilby as CEO APAC, Dentsu International, effective September 5, 2022.

He has joined dentsu from Nielsen where he is President, APAC responsible for building relationships with key media owners, brands and agencies to deliver audience insights across the media ecosystem.

Prior to that, he was CEO and Founder, Blue Hat Ventures, an investment and advisory firm focused on identifying and commercialising high-growth businesses in the digital media sector in the Asia Pacific.

Gilby has 30 years of experience in the media and entertainment industry and has worked in the Asia Pacific for over 25 years. He has previously worked at WarnerMedia and The Walt Disney Company. He has experience working in markets including Australia, China, India, Southeast Asia and Singapore.

He has held non-executive board and advisory roles at the Ministry of Communications and Information, the InfoComm Media Development Authority and the Singapore Media Festival.

He will be based in Singapore reporting to Wendy Clark, Global CEO, Dentsu International, and joins the Dentsu International Executive team.

Gilby will be responsible for unifying the APAC region’s 11,600 people in 18 markets around dentsu’s global ambition to be the most integrated network in the world.

“Rob is an exceptionally well-rounded leader with a progressive approach that deeply understands the future of the industry and opportunities for growth, for our people, our clients and our business,” said Dentsu International CEO, Wendy Clark. “Importantly, he clearly demonstrated his long-term vision, values-based leadership style and passion for building high-performance, diverse teams that is fundamental to the way we do business at dentsu.”

In a press statement, the company said, “He has a strong platform for growth with the region’s transformation agenda showing positive results, delivering +4.7% organic revenue growth in FY2021 with momentum continuing into Q1 2022 delivering 5.2% organic revenue growth.”

Gilby said, “I was instantly drawn to dentsu’s compelling vision with its rich heritage as the only holding company born out of Asia. It is a privilege to be leading this region with the world looking to the Asia Pacific region as its GDP growth is forecasted to remain strong, the emerging middle-class booms and rapid digitization and investment in homegrown platforms leapfrog existing technologies. Dentsu’s ability to understand people better than anyone else and vision for horizontal creativity coupled with these market conditions create an exciting opportunity for brands to thrive.”

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