Eros Now, the over-the-top (OTT) South Asian entertainment platform owned by Eros Media World Plc, has announced the expansion of its presence in Australia through a partnership with the Australian content aggregation platform Fetch TV.
Fetch viewers will now have access to Eros Now’s content library across multiple languages and genres.
The collaboration is in line with Eros Now’s strategy to focus on growing direct-to-consumer relationships while strengthening and expanding key distribution partnerships.
This new distribution partnership with Fetch TV provides active Fetch subscribers with access to Eros Now's content of over 12,000 Indian movies, originals, music, short-form content, and more across several languages and genres.
“Streaming platforms are gaining popularity worldwide and have emerged as a key driver for multilingual content across wider audience segment. Fetch TV has been a leading aggregator of streaming services and other entertainment content in the Australian market for over 10 years. This collaboration will certainly help us enhance our horizons in terms of international audience and their preferences, and further strengthen our offering,” said Ali Hussein, CEO, Eros Now.
Sam Hall, Chief Content and Commercial Officer - Fetch TV, said, “We are witnessing a huge demand for streaming services amongst our customers and have observed a shift in demand for multilingual content from traditional linear channels to streaming. We are thrilled to collaborate with a South Asian streaming leader like Eros Now to offer existing and future Fetch subscribers’ access to popular and high-quality South Asian content.”
Fetch combines Free-to-Air TV channels, Catch-Up, premium linear channels, streaming apps, and movies all in one place. It offers an intuitive User Experience (UX) and Universal Voice Search to make it easy for users to find and view content.