Trailer Park Group, the entertainment marketing and content production company, has announced the acquisition of Mumbai-based creative boutique, White Turtle Studios; expanding its geographic reach and in-market capabilities to serve global media, entertainment, gaming, and technology clients with creative, strategy, and production expertise locally.
Trailer Park Group works with media and technology companies, networks, studios, and streaming platforms such as Amazon Studios, Disney, HBO, Netflix, and Xbox, and is responsible for campaigns like Stranger Things, Marvel’s Avengers, Pokémon, Spiderman, Xbox’s Game Pass, and Jurassic World.
“Many of our longstanding studio and streaming clients have asked for additional support in APAC and this is a critical step in truly putting Trailer Park Group on the map in India, as well as across the broader Asia-Pacific region,” said Rick Eiserman, CEO of Trailer Park Group. “We are positioning ourselves to best serve our clients with premium regional and local expertise—all under the umbrella of Trailer Park Group’s world-class creative talent, production resources, and technology infrastructure.”
Among many other client highlights, White Turtle Studios are a key Amazon partner in India, working with Amazon Prime Video locally in the market since the service launched in 2016.
White Turtle Studios was founded in 2012 by Ankit Bhatia and Avinash Rajan—two entrepreneurs with a passion for the entertainment industry combined with high-level creative and technical expertise. Bhatia and Rajan will continue to co-lead White Turtle Studios’ 140-person Mumbai office, reporting to Eiserman.
Eiserman continued, “Ankit and Avi have built an incredible team and business by delivering market-leading creative work for both global and local clients, and we’re delighted to welcome them to the Trailer Park Group family.”
Bhatia said, “Trailer Park Group is an ideal partner in terms of their commitment to creativity, their people-first approach, and their vision for growth. We are honoured to join forces to create a global creative powerhouse and offer local flavour and customised, consumer insights to better serve Indian marketing efforts for worldwide clients across media, entertainment, gaming, and technology.”
Rajan said, “Our 10-year journey at White Turtle Studios has been exhilarating, but we’re ready to accelerate our growth with Trailer Park Group and push the boundaries of what’s possible in India and APAC. Above everything though, we’re ecstatic Trailer Park Group shares our belief in providing opportunities for young people here in India and fueling the next generation of the entertainment industry.”
Trailer Park recently appointed David Zuaiter as its Global Chief Operating Officer and acquired MXW Studios in London. In August of 2021, Trailer Park Group received a growth investment from Erie Street and Origami Capital to further its competitive advantage across the entertainment market landscape.