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MX Media announces organisational restructuring and appointments

The restructuring includes teams for User Growth, Marketing and Brand, PR and Corporate Communications, Revenue, SVOD Distribution and Partnerships, AVOD and Revenue Planning and Strategy who will work with MX Media, Chief Operating Officer, Nikhil Gandhi

MX Media has announced its new corporate team. The organisational restructuring of its team involves new appointments and a rejig of roles amidst the leadership team to focus on the user journey, drive new user growth, deploy best practices and bring operational efficiency.

The restructuring includes teams for User Growth, Marketing and Brand, PR and Corporate Communications, Revenue, SVOD Distribution and Partnerships, AVOD and Revenue Planning and Strategy who will work with MX Media, Chief Operating Officer, Nikhil Gandhi.

User growth

The OTT player has appointed Niraj Mishra as the Head of User Acquisition and Performance, Amandeep Singh, Head of Growth Strategy and Analytic and Swati Kaushik as the Head of Programming Strategy and Content Operations.

Marketing and brand

Sandeep Das is the Marketing Head and will drive show campaigns, trade marketing, brand and consumer strategy.

PR and Corporate Communications

Usha Rachael Thomas will lead Public Relations and Corporate Communications for all MX Media businesses.

SVOD, Distribution and Partnerships

Abhishek Joshi will be heading the SVOD business along with Partnerships and Distribution.

AVOD

Dina D'Souza will lead the direct client and agency business as Revenue Head of AVOD OTT. Nitin Kemse will Head the Network Revenue and drive new ad verticals for the self-serve platform - MX Advantage and MX Audience Network. Ashish Patil will lead the MX Studios business and will be supported by Pankaj Malani and Suresh Menon for revenue and production operations respectively.

Revenue Planning and Strategy

Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be supported by Ramgopal Iyer. 

Nikhil Gandhi, Chief Operating Officer, MX Media, said, “The last year has been dynamic, transformative and extremely rewarding for MX Media. We are extremely proud of our business scaling new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructuring of functions and new leadership who will work in driving this exponential growth story further at MX Media.”

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