AltBalaji adds 3.88 million subscribers and 13 new shows in FY22

AltBalaji sold 3.88 million subscriptions during the twelve months ending March 31, 2022. This excludes subscribers on partner apps. The OTT platform added 13 shows during FY2022, taking the overall library to 90+ shows. 

Balaji Telefilms’ revenue for FY22 is Rs 337 crore, of which AltBalaji contributed Rs 102 crore. 

Its Group EBITDA loss stood at Rs 121 crore and loss after tax at Rs 133 crore. 

In a press statement, ALTBalaji wrote that its show ‘Lock Upp’ became the highest watched reality show in OTT space within a very short span and crossed 500+ million views. At the same time, its engagement time stood at 66 mins, with watch time at 15.75 billion in minutes. The show’s video views stand at 1.29 billion cumulative to date.

During the twelve months, the Balaji Telefilms’ TV business produced 863+ hours of content across seven shows for four broadcasters. 

The company has seven movies in place to be released in FY23. 

Shobha Kapoor, Managing Director, Balaji Telefilms, said, “The relaxation of Covid-19 restrictions and norms in this financial year allowed us to operate at our optimum efficiency levels. ALTBalaji continues to drive subscription growth and we added 3.88 million subscriptions during the twelve months. We added 13 shows in the twelve months which included the highest watched reality show Lock Upp in OTT space signalling the reach of the business. We continue to have strong controls on the cash spent while driving overall profitability including some strong strategic content-sharing deals which allow us to further our growth.

She further said, “Our TV business has shown good recovery in terms of production hours and we hope to improve this momentum as two new shows will commence. In the movie business, production for some exciting projects is at various stages of completion. We closely monitor the availability of theatrical releases and direct to digital launches. Overall, the year has been good and expected to continue the momentum.”

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