Netflix testing features to charge users extra for sharing accounts

Netflix password sharing is so common that the company has even chuckled at the same on many occasions. However, new developments are suggesting that the America-based subscription streaming service and production company is likely to start charging more for password sharing of the accounts between households.

The company is currently launching the two features, as a test, in the regions of Chile, Costa Rica, and Peru. In a recent announcement, Netflix said that they will be testing these two features and while they have not said it clearly that they will be applying the same in all the regions, it is likely to happen. 

Announcing the same, Chegvi Long, Director, Product Innovation, said, “We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households - impacting our ability to invest in great new TV and films for our members.”

The two features that are being introduced in the said regions are:

• Add an Extra Member: Members on Standard and Premium plans will be able to add sub-accounts for up to two people they don’t live with - each with their own profile, personalised recommendations, login and password - at a lower price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru.
• Transfer Profile to a New Account: Members on Basic, Standard, and Premium plans can enable people who share their account to transfer profile information either to a new account or an Extra Member sub-account - keeping the viewing history, My List, and personalised recommendations. 

“We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world,” Long added.

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