Bhushan Kumar's T-Series to foray into OTT space

Music label, publisher and film studio T-Series has ventured into producing web-series for OTT platforms.

Bhushan Kumar’s company will focus on creating content for all mediums which shall appeal to all sectors of the audience, with shows across genres.

T-Series aims to captivate the world with a wide range of movies and web shows spanning over the genres of action thrillers, biopics, murder mysteries, jailbreak dramas and more in 2022 and beyond in the digital world.

Bhushan Kumar, Chairman and Managing Director of T-Series, said, “We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among several more stalwarts. Through this we aim at offering fresh, original and exclusive stories tailored for our viewers across the globe.”

He further adds, “With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films and web shows. With the recent budget announcement by our Financial Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially.”

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