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Zee5 holds on to original content, puts fresh focus on creators

The video streaming platform has enjoyed success with its original content slate and is doubling its efforts to keep up with the demand for more authentic content

With an array of new movies and web series released every month, Zee5 has aimed to revamp itself to reach the goal of becoming one of India’s most-loved OTT platform.

The video streaming platform has enjoyed success with its original content slate and is doubling its efforts to keep up with the demand for more authentic content. The driving force behind the success achieved by the platform is its inclusive approach.

Going ahead with its principle of being a customer-centric brand, the streaming giant is taking initiatives to move towards its vision of achieving ‘Entertainment Inclusivity’. Here’s a look at how Zee5 is moving towards its vision and how this will affect its future in the industry. 

Moving Back its Roots- Deep Diving into Customer’s Mindset

In its endeavour to become the biggest entertainment destination for Indian audiences, Zee5’s content principles stick close to the basics. That is intimately knowing its viewers. Be it new movies or series, the platform’s intent has always been to deliver purposeful and clutter-breaking content to audiences nationwide. By building a library of original content that experiments with various formats and themes, the platform caters to the ever-evolving tastes of a diverse audience.

The streaming giant is actively creating original titles for its movie and web series roster, thereby attracting audiences from every region of India. The platform has recently announced its intention of adding an exciting line-up of South movies and is also strengthening its foothold in Punjab with original content. The pipeline of new movies and web series is going to be a game-changer for the platform.

Putting the Spotlight on Creators- Global Content Festival

Aiming at eliminating geographical and language barriers, the streaming giant has been at the forefront of encouraging creators and talents to break creative restraints. The platform has always experimented with varied genres and brought out stories with social content and dynamic relationships. Zee5 has recently announced the second edition of the ‘Global Content Festival’ that invites independent filmmakers and content creators globally to share and promote their work on the platform. The entries for content can be in multiple languages and formats, ranging from fiction to non-fiction. By taking such initiatives, Zee5 is opening doors for creators to let their creativity take hold and discover the vast universe of cinema.

Pan-India Content

As India’s homegrown platform, Zee5 brings a mix of content offerings to modern binge-watchers. Besides mainstream Hindi and English content, it is actively discovering other markets and is quickly making inroads in the regional OTT space. By focusing more on creating pan-India content, the platform expands the nation’s imagination by adding newer stories with greater diversity. The movie archive of Zee5 includes titles ranging from South movies to Marathi masterpieces.

Manish Kalra, Zee5’s Chief Business Officer, said, “Moving ahead, the majority of our investments are going towards building a regional portfolio, and Indian binge-watchers are more open to exploring unique titles.” The OTT platform has also seen a rise in subscriptions from Tier-2 and Tier-3 cities, implying that people from all walks of life are willing to consume quality entertainment. With new movie titles promising non-stop entertainment, the platform expects traction of viewers from corners of the nation. 

Diverse Content Offerings

Besides original programming and dubbed movie content, Zee5 has an expansive library of more than 100+ Live TV channels. In line with its vision of ‘Entertainment Inclusivity’, the streaming platform also brings entertainment for avid television watchers. The live TV programming from the platform includes news networks, entertainment channels, devotional channels, Doordarshan Network, and more to entertain Indian households on a daily schedule.

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