Dizo, the first brand under realme TechLife, has kick-started 2022 with the launch of its latest products, Dizo Watch R and Dizo Buds Z Pro. The brand collaborated with dance group, Tuttix Crew, to create an eye-grabbing experience for its audience.
The digital film which was released this month showcases the Tuttix Crew placing both products at the centre of their art form. The video encourages short and crisp launch videos. It is different, entertaining and yet product focused.
Curated and conceptualised by White Rivers Media, the campaign has received good response across platforms.
Abhilash Panda, CEO, Dizo India said, “Creativity is at the cornerstone of Dizo’s approach to product development and marketing. And as one of India’s emerging wearables brand, we appreciate art in all its forms. With this campaign, our priority was to make sure it’s different from what’s already out there. So, when team Dizo and White Rivers Media suggested Tuttix Crew and the concept, we knew this was it.”
“Dizo Watch 2 and Dizo Buds Z, our two most loved products, have been very well received in India. Our goal for Dizo Watch R is the same, especially in a market that’s been waiting for an Amoled display and feature-rich smartwatch at a competitive price. As for DIZO Buds Z Pro, its evolved features are the perfect drivers to make it a perfect successor to its predecessors,” he added.
Shrenik Gandhi, Co-Founder and Chief Executive Officer, White Rivers Media, said, “Our journey with Dizo has always been the one to look forward to. The sheer power that the brand motto, ‘Be Different’ holds not only helps the brand to stand out with its product list but also allows us to think of ideas that come from a place of passion, disruption and impact - which aligns perfectly well with our motto.”