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Google faces CCI probe after DNPA complaint about abuse of dominance

The leading news publishers body said Google denied fair advertising revenue to its members

India's competition watchdog Competition Commission of India on Friday ordered an investigation into Alphabet Inc's Google following allegations from Digital News Publishers’ Association.

In its order, the Competition Commission of India (CCI) said Google dominates certain online search services in the country and may have imposed unfair conditions on news publishers.

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DNPA, which comprises the digital arms of some of India's biggest media companies, said Google denied fair advertising revenue to its members.

DNPA in its complaint had said that the majority of the traffic on news websites comes from online search engines and Google is claimed to be the most dominant search engine.

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It said that more than 50% of the total traffic on the news websites is routed through Google and being the dominant player, Google, by way of its algorithms, determines which news website gets discovered via search.

Besides, Google is the major stakeholder in the digital advertising space and it unilaterally decides the amount to be paid to the publishers for the content created by them, as well as the terms on which the aforesaid amounts have to be paid.

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It further said that the members of the association have to suffer a loss of advertising revenues and the inability to bargain a fair share in the value chain of news dissemination, despite working and generating credible news.

It said that there is lack of transparency in online digital advertising intermediation services, which makes it difficult for publishers to audit and verify the ad revenue generated on their websites.

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"No doubt, Google, being the gateway, generates substantial traffic for news publishers, but at the same time, the bargaining power imbalance and denial of fair share in the advertising revenue, as alleged by the Informant, merit detailed investigation," the Commission said.

As per the regulator, it needs to be examined if Google imposes any discriminatory condition or price on various news publishers.

Google has unilaterally decided not to pay the publishers of news for the snippets used by them in search engine results.

It needs to be examined whether the use of news snippets by Google is a result of bargaining power imbalance between Google on the one hand and news publishers on the other, and whether it affects the referral traffic to news publisher websites, and thus, their monetization abilities.

In France and Australia, Google has been asked to enter into good faith negotiation with news publishers for paid licensing of content to address the bargaining power imbalance between the two and the resultant imposition of unfair conditions by Google, CCI noted.

The regulator has directed its investigation arm, the director-general (DG), to cause an investigation into the matter and submit the investigation report within 60 days.

It added that "nothing stated in this order shall be tantamount to a final expression of opinion on the merits of the case, and the DG shall conduct the investigation without being swayed in any manner whatsoever by the observations made herein".

News organisations, which have been losing advertising revenue to online aggregators such as Google, have complained for years about tech companies using stories in search results or other features without payment.

Info@BestMediaInfo.com

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